“Egypt’s annual Turathna exhibition reflects the political leadership’s strong commitment to traditional crafts and heritage industries,” Prime Minister Moustafa Madbouly said on Saturday, October 17, 2026. Madbouly made the remarks while inaugurating the eighth edition of Turathna 2026 on behalf of President Abdel Fattah El Sisi at the Egypt International Exhibition Center in New Cairo.
The exhibition, organized by the Micro, Small and Medium Enterprise Development Agency under the slogan “The Origin of the Story,” runs through Oct. 24. He said that the government was coordinating efforts across state institutions to preserve traditional crafts and develop the sector, citing a handicrafts strategy aimed at making Egypt a leading center for producing and exporting handmade goods.
Madbouly noted that millions of artisans help preserve Egypt’s cultural identity, while the sector provides hundreds of thousands of jobs nationwide. He added that the government would continue offering technical, development and marketing support to improve product quality and expand access to domestic and international markets.
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