Delegates will tour beaches, marine parks, heritage sites, hotels and resorts across Mombasa, Kilifi, Kwale and Taita Taveta counties. The objective is to give Ugandan operators first-hand experience of Kenya’s coastal attractions so they can market the destination more effectively and develop travel packages with Kenyan partners.
Some delegates will also participate in the Uganda–Kenya Coast Open golf tournament at Vipingo Ridge on October 24 before attending the summit. The initiative comes as tourism flows between the two neighbouring countries gather momentum, creating opportunities for operators to combine Uganda’s wildlife and adventure experiences with Kenya’s beaches and marine attractions.
According to the Kenya Tourism Board, arrivals from Uganda increased by 16 per cent, from 201,623 in 2024 to 234,556 in 2025, making Uganda Kenya’s second-largest source market. Meanwhile, Uganda Tourism Board figures show that Kenyan visitors to Uganda rose by 11 per cent, from 466,902 to 519,041 over the same period.
Together, the countries recorded more than 750,000 cross-border visitor trips in 2025, underscoring the potential of regional tourism as both destinations seek to expand visitor numbers and spending.