Egypt’s Ezz Elarab Elsewedy Investments (ESI) has partnered with global electric vehicle technology company ROX to establish ROX ESI Egypt, a joint venture aimed at manufacturing smart electric vehicles in the country. The partnership marks ROX’s first direct investment in Egypt and positions the country as a regional manufacturing and export hub for the company’s operations across the Middle East and Africa.
Under the agreement, the partners plan to manufacture ROX-branded vehicles worth up to USD 500 mln in Egypt. Production is scheduled to begin in 2027, with an initial capacity of 5,000 vehicles per year, rising to 10,000 vehicles in a second phase. The project will utilize ESI’s manufacturing facilities in 6th of October City and is expected to support the development of Egypt’s automotive supply chain through increased localization of components and technology transfer.
The partners said the venture aligns with Egypt’s industrial development strategy and aims to strengthen the country’s position as a regional center for electric vehicle production and exports. Ezz Elarab Elsewedy Investments is a joint venture between Elsewedy Capital and Ezz Elarab Group, with investments in automotive manufacturing and assembly.
The company operates a vehicle production facility in 6th of October City with an annual capacity of approximately 40,000 units, which is planned to expand to 80,000 units.