Pan-African fintech and payments infrastructure company Payaza has launched Shopaza, a new e-commerce platform designed to help merchants expand their reach across Africa and global markets through AI-powered digital solutions, secure payments, and cross-border trade capabilities.
The platform, which covers Nigeria, Ghana, Kenya, Tanzania, as well as North America and Europe, is expected to provide businesses with access to wider markets while simplifying online transactions and product delivery. Speaking at the launch in Lagos on Thursday, Payaza Africa’s Global Head of Operations, Taiwo Adeeko, described Shopaza as a transformative digital ecosystem built to help merchants grow beyond geographical limitations.
“Shopaza has officially been deployed to production and is live across Africa. “Let’s scale Shopaza horizontally and let us win together,” Adeeko said. Highlighting the platform’s capabilities, Head of Engineering, Kehinde Omotosho, said Shopaza was developed to give business owners direct access to customers across multiple countries.
He explained that merchants retain full control over how products reach customers, whether through their preferred delivery partners or logistics services integrated into the Shopaza ecosystem. For Payaza, trust is not just a feature but the foundation on which Shopaza is built.
Head of Product, Opeyemi Disu, said the platform was intentionally designed to eliminate many of the concerns that often discourage online transactions across emerging markets. He identified verified merchants, secure payment systems, buyer protection mechanisms and real-time transaction confirmations as the key trust layers embedded in the platform.