Prime Minister Moustafa Madbouly emphasized on Monday, May 11, 2026, the government’s commitment to supporting local industries and enhancing private sector capabilities during the inauguration of the new factory of Vitality, the industrial arm of the army that owns the V Seven and V Cola brands.
He stressed that boosting local manufacturing is a cornerstone of Egypt’s economic development strategy, aimed at strengthening the competitiveness of the Egyptian economy in regional and global markets. Madbouly reaffirmed the government’s continued efforts to provide comprehensive support for investors and maintain a business-friendly environment that encourages expansion, increased production, and export growth.
The inauguration, which took place on the sidelines of the premier’s inspection tour of several factories in Sadat City, Menofia governorate, was attended by Minister of Industry Khaled Hashem, Menofia Governor Amr el Gharib, and senior executives from Vitality.
During the inauguration ceremony, minister Hashem highlighted that the new factory operates with state-of-the-art production lines and adheres to strict food safety and quality standards, reflecting the advancement of Egypt’s food industry and its ability to compete globally while supporting national economic growth and increasing exports.
Meanwhile, Madbouly was briefed by Chairman of Vitality Refreshment Mohamed Nour on activities of the company which is 100% Egyptian and was founded in 2021 and produces a wide range of healthy beverages for global markets, focusing on five key principles: premium quality with 100% natural flavors, vitamin enrichment, caffeine-free formulations, fully recyclable packaging, and environmental sustainability.
Vitality currently exports its products to 48 countries across six continents, Nour said. He emphasized the company’s commitment to reducing water consumption in every liter of carbonated soft drinks through advanced recycling technologies and real-time monitoring systems, aiming to achieve world-class standards.
Regarding production and workforce growth, Nour noted that since its founding, the company has expanded dramatically. From 20 employees producing 10 million bottles annually - through third-party production - and sourcing only 20% of raw materials locally with exports to just two countries, Vitality now employs 900 workers, produces 350 million bottles per year, uses 95% locally sourced raw materials, and exports to 48 countries, with total investments of EGP 1.5 billion, the head of the company said.