As part of the directives of Dr. Mohamed Farid Saleh, Minister of Investment and Foreign Trade (MIFT Minister), to monitor institutional performance development and enhance the efficiency of services provided to investors, Dr. Mohamed Awad, CEO of the General Authority for Investment and Free Zones (GAFI CEO), held a meeting with the Central Department of Technical Office, the General Department of Knowledge Support and Translation, and the General Department of General Secretariat, to review workflow progress and discuss mechanisms for improving performance during the coming period.
Dr. Mohamed Awad emphasized the pivotal role of the Central Department of Technical Office, as the link between GAFI's various sectors and the relevant authorities, through monitoring the implementation of assignments and procedures in accordance with the directives of GAFI CEO and its deputies.
This contributes to supporting faster decision-making and enhancing operational efficiency and the quality of services provided to investors and employees. GAFI CEO also reviewed the role of the General Department of Customer Relationship Management (CRM) as one of GAFI direct communication channels with investors, through receiving inquiries, complaints, and feedback, and ensuring prompt responses and the resolution of challenges.
This contributes to improving the investor experience and increasing satisfaction with the services provided. He further emphasized the importance of developing mechanisms for receiving and following up on complaints and inquiries to ensure rapid response and the provision of the necessary support, thereby enhancing the investment climate and contributing to the attraction of more investments.
The meeting also discussed ways to enhance GAFI's monitoring and coordination framework across its various sectors, in a manner that ensures the swift flow of information and the accurate implementation of assignments, while strengthening governance mechanisms and the continuous monitoring of performance indicators.
Dr. Mohamed Awad emphasized the importance of leveraging artificial intelligence applications and advanced technologies to improve the work environment, supporting GAFI's digital transformation efforts, saving time and effort for employees, and contributing to enhanced institutional efficiency and improved service quality for investors.
The meeting concluded with an affirmation of GAFI's continued commitment to developing institutional work mechanisms and enhancing the efficiency of services provided to investors, in support of improving the investment environment and achieving the state's objectives of attracting both domestic and foreign investments.