Egypt is committed to supporting existing investors and encouraging them to expand their operations, Investment and Foreign Trade Minister Mohamed Farid Saleh said during a meeting on Saturday, July 18, 2026, with executives from Procter & Gamble (P&G). The meeting aimed at discussing the company's expansion plans in the Egyptian market.
Saleh said that consistent economic policies are strengthening investor confidence and encouraging companies to pursue long-term expansion strategies, adding that every new industrial expansion contributes to higher exports and the creation of more job opportunities.
The Minister said that Egypt has the fundamentals to become a regional hub for manufacturing and exports, citing its strategic location, extensive network of free trade agreements, and modern infrastructure. He added that the government remains committed to creating a more efficient and competitive business environment to support productive investment, expand industrial output, and boost exports.
P&G executives described Egypt as one of the company's most important manufacturing bases in the region. They said the company plans to continue expanding local production and increasing exports to Gulf and African markets. The executives also praised the Export Development Fund (EDF), saying it has helped enhance the competitiveness of Egyptian products and supported the company's export expansion plans.
Procter & Gamble (P&G) is a US-based multinational consumer goods company. Egypt serves as a key manufacturing and export base for the company's operations across the Middle East and Africa. The Inauguration of the State Strategic Command Headquarters “The Octagon” in the New Capital President Sisi inaugurates 'Octagon' Strategic Command headquarters in New Capital The Inauguration of the State Strategic Command Headquarters “The Octagon” in the New Capital President Sisi inaugurates 'Octagon' Strategic Command headquarters in New Capital